4 things to think about before rebranding

09/1/2011 | BPlans.com

Rebranding can help to get a company back on track if business has stalled, but it can also have drawbacks such as a loss of recognition achieved under the old brand, Dave Thomas writes. Before taking the plunge, companies should consider factors such as how it is likely to affect customers and the costs involved, he writes. Businesses then need to decide whether they want to completely rebrand or make a slow transition.

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