How to align company operations to spur growth

09/1/2011 | Inflexion-Point.com (U.K.)

Research shows that companies with well-aligned sales and marketing teams show better revenue growth than those without, writes Bob Apollo. He offers seven ways to align your operations, including creating one plan that covers both sales and marketing, clearly defining the role of each team and ensuring that marketers generate the kinds of leads the sales team is looking for.

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Inflexion-Point.com (U.K.)

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