How to name a new idea

09/1/2011 | Management-Issues (U.K.)

Sometimes a name can be the difference between an innovation's success and failure, writes Max McKeown. The best names differentiate products, create marketing niches and let companies draw new demographics into their fold. "With a great name, an okay innovation can rise to become a great brand," McKeown writes.

View Full Article in:

Management-Issues (U.K.)

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
VP of Video Content Distribution
Calkins Media
Levittown, PA
Administrative Assistant
Watco Companies
Los Angeles, CA