Inside Intel's super-sized social media campaign

09/1/2011 | SmartBrief/SmartBlog on Social Media

Intel is working hard to scale up its social media efforts to leverage the company's 80,000-strong global workforce. To make that happen, Intel's Becky Brown has created a country-by-country hierarchy that maintains centralized control, while giving regional operatives a chance to engage customers, tell relevant stories and involve workers in conversations.

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