Sony banks on content to build market for tablet

09/1/2011 | Bloomberg

Sony is counting on content to drive sales of its late-arriving tablet device. Sony Pictures movies and tunes from Sony Music are what the Japanese maker has to offer that will distinguish its tablet, along with the ability to download PlayStation games, analysts say. "Sony's big advantage is that they have the content," says Exane BNP Paribas' Alexander Peterc.

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