Pfizer eyes Hollywood, but FDA reviews may be mixed

Pharmaceutical giant Pfizer is looking to get its drugs in on Hollywood's product placement act and has retained talent firm William Morris Agency to help embed its products into movies and TV programs. Pfizer says the effort is, so far, an "explorative project" for six months, and experts say the endeavor is going to have to tiptoe around the Food and Drug Administration, which strictly regulates drug advertising.

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