Ad Council backs Katrina PSA effort

Ads for the American Red Cross featuring New Orleans musical legend Aaron Neville produced by GSD&M were created not long after Hurricane Katrina struck the Gulf Coast. The campaign is being distributed by the Ad Council, which is spearheading the charge to secure free air time and Web inventory for the fundraising effort. Ads on TV, radio and online are set up to push donors to www.redcross.org.

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