Is life imitating art with "Mad Men" marketing ploy?

09/2/2008 | NYTimes.com

Some very active Twitter users have adopted screen names of Don Draper, Roger Sterling and Peggy Olson -- all characters from the AMC series "Mad Men" -- and are even sending posts in the voices of their fictional alter egos. Twitter shut down several of the accounts reportedly after being contacted by AMC, but the accounts have since been restored. This article speculates whether AMC may actually have set up the screen names as a publicity stunt.

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