Fox took time to set stage for new "Glee" series

09/2/2009 | NYTimes.com

Fox's campaign to build buzz for the Sept. 9 launch of its series, "Glee," started last spring, when the network took the unusual step of airing the premiere episode after the season finale of "American Idol." The lengthy buildup for the show, which is about a group of singing high school students, continued over the summer, with Fox placing the show's debut episode on Hulu and Fox.com. Tonight, a "director's cut" will air, and on Friday, the debut episode will be re-aired, accompanied by tweets from the cast.

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