How to build an online community around a product

09/2/2009 | Bloomberg Businessweek

Mary Lou Song, co-founder of Tokoni in Cupertino, Calif., shares her ideas about how to leverage social media to strengthening marketing efforts. By listening to what customers are saying on Twitter, Facebook, YouTube or other social-networking sites, business owners can figure out how to build a community around their products.

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Bloomberg Businessweek

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