How to rise above the competition

09/2/2009 | Seth Godin's Blog

Seth Godin writes that he was surprised to find an outstanding restaurant in Atlanta's airport, given the substandard state of most airport fare. When asked the secret to running a great airport restaurant, the general manager replied, "We don't compare ourselves to other airport restaurants." The encounter leads Godin to ask a simple question of entrepreneurs: "Who (or what) are you comparing yourself to?"

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