Launch hotel successfully with well-crafted story

09/2/2009 | Hospitality Net

Successfully launching a hotel involves having a media-relations effort that truly differentiates the property from its competition and repeating the message over and over. The Hutton Hotel in Nashville, Tenn., offers a good example, working to overcome an opening during the recession by getting its unique "story" out and marketing a special "With Love From Nashville" package.

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