Mars-Wrigley to consolidate media work in U.K.

09/2/2009 | Mediaweek

Mars-Wrigley has begun a review of its U.K. media-buying business, currently handled by WPP's MediaCom and Publicis Groupe's ZenithOptimedia, with the goal of consolidating buys with one agency. Mars and The Wrigley Co. merged in October.

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