How good is your company's guesswork?

09/2/2010 | Harvard Business Review online

As companies pour more resources into analytics, it's becoming important to find staff who can combine quantitative skills with a more intuitive grasp of which questions are worth asking in the first place, writes Michael Fertik. That kind of informed guesswork is essential if companies are to make the most of their R&D analytics. "Good guessers know what is worth investigating in the first place. And they have strong instincts -- usually coupled with a knack for scrappy, lightning-fast research -- into where the best bets lie," Fertik writes.

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