Lucky teams up with Special K for box promo

09/2/2010 | Mediaweek

Smartphone users who swipe a Microsoft 2D bar code on boxes of Kellogg's Special K cereal can view a fashion video produced by Lucky magazine about wearing jeans. The effort is part of Kellogg's "Special K Challenge" that focuses on weight loss.

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA