Papa John's to use NFL deal to make play for control of pizza field

09/2/2010 | Reuters

Papa John's has announced a series of marketing initiatives tied to its new NFL sponsorship agreement, including advertising on NFL talk and fantasy football coverage on ESPN and the NFL Network, and the introduction of extra-large pies in special boxes promoting its links to the NFL and NBC Sports' Sunday night football. The nation's third-ranked pizza chain sees the NFL blitz as key to helping gain ground on its Pizza Hut and Domino's, according to this article.

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