Jackson Hewitt taps agency for social media prowess

09/2/2011 | Adweek

Jackson Hewitt is angling to greatly boost its social media exposure, signing 22squared as its new lead agency for creative and media business. The agency has helped multiply the social likes for brands such as Baskin-Robbins and Buffalo Wild Wings, and it is hoped that the formula that worked for novelty foods will translate to tax preparation.

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