Tumblr's blogger campaign rubs fashion brands the wrong way

09/2/2011 | New York magazine

Fashion brands are up in arms over a Tumblr promotion that saw the network send bloggers to Fashion Week, promising them exclusive access to top designers in the hope of establishing Tumblr as the site of choice for fashion writers and photographers. Ann Taylor's social media chief bristled at the way Tumblr reached out to the brand regarding the promotion and said Tumblr should focus instead on providing brands with meaningful analytics tools.

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