Commentary: A road map for sales of universal life insurance

09/2/2013 | National Underwriter Life & Health

Universal life insurance is a major purchase for consumers in the middle market, writes Jason Patterson of Crump Life Insurance Services. To make the sale, agents and advisers must understand clients' needs, make sure clients understand complex policy language and describe concrete examples of how policies have met people's needs, Patterson writes.

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National Underwriter Life & Health

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