How to manage negative publicity

09/2/2013 | Small Business Trends

Your business' reaction to negative publicity should depend on the nature of the situation, writes Amie Marse. Make amends if you have made a mistake, but don't accept blame if your company has done nothing wrong, she recommends. "Sometimes it's better to stay quiet and avoid making the situation worse than to try and give a lengthy explanation and apology," she writes.

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