India seen poised to set trends in mobile advertising

09/2/2013 | Business Today

Indian companies are catching on to the unique nature of mobile advertising and are now changing "the dynamics of the industry," Rohit Dadwal, managing director of MMA's Asia-Pacific branch, said in an interview. "Our ad dollars will never be comparable with the U.S. But countries like India will definitely be trendsetters," Dadwal said, due to the Indian market's fast and innovative growth.

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