Starwood CEO discusses hotels' roles in changing world

09/2/2013 | Skift

Frits van Paasschen, Starwood's CEO, told crowds at the company's Rendezvous sales conference in New Orleans that more people mean more changes and growth -- an opportunity for hotels with unique differences to stand out. Another change agent is technology, which has shifted the global business environment and can also be used for hotel's to improve guest experiences.

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