Trust, certainty are necessary to make sales

09/2/2013 | Entrepreneur online

Building trust is just the first step for closing sales these days, with customers more ready than ever to do their own research as they seek certainty about their purchasing decisions, Grant Cardone writes. "A salesperson's goal then is to determine that you have the right product or service to actually solve the buyer's biggest problem ...," Cardone writes. "You must show genuine interest with intention to serve the buyer and not just sell them."

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