Using design as a hotel rebranding tool

09/2/2013 | HotelNewsNow.com

While some hotels undergo regular renovations every several years, others use design to reflect rebranding. That can start in the lobby, which can be reconfigured or even expanded, and can also offer multifunctional spaces. In guestrooms, adding size but also function helps to reshape the room; many hotels are including more technology and sleeker designs to reflect their images.

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