Nielsen: Online targeting narrows due to broader tracking

09/2/2014 | MediaPost Communications

Nielsen's Online Campaign Ratings Benchmarks suggest digital marketers are narrowing targets and, as a result, fewer campaigns are reaching their intended audience. However, the data are more indicative of the types of campaigns now tracked by the OCR ratings than a shift in marketer behavior.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA