Why WOMM works so well in India

09/2/2014 | Economic Times (India), The

Word-of-mouth marketing works in especially powerful ways in India, according to research from The Boston Consulting Group's Center for Consumer and Customer Insight. The research shows that Indian consumers are likely to tell others about their interaction with a brand and use peer reviews to make buying decisions.

View Full Article in:

Economic Times (India), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY