The CEO of AGCO Corp., an agriculture-equipment manufacturer and distributor, shares the secrets of his success in this profile. When Martin Richenhagen arrived at the company in 2004, AGCO was focused on acquiring companies as a method of growth. Instead, Richenhagen retooled AGCO's image as a brand that outlasted the competition to capture more customers. "You have to benchmark yourself and think about what are your customers expecting," he says.
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