Can workers become word-of-mouth brand ambassadors?

09/3/2008 | Advertising Age (tiered subscription model)

Zappos.com, whose employees often act as unofficial brand ambassadors by touting the virtues of working there, shows the potential of building a new model for this type of word-of-mouth marketing, according to Pete Blackshaw, author of the forthcoming book "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000." "If conversation is the new gold standard, and employees are consistently at the heart of the conversation, we have a big compelling reason -- and tons of upside -- in rethinking the importance of employee advocacy," Blackshaw writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Account Manager
Crain's New York Business
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH