Closing the "value gap" in online video

09/3/2008 | Advertising Age (tiered subscription model)

In just a few years of existence, online video has built a bigger audience than cable TV, according to David Carson, co-CEO and co-founder of Heavy. However, advertisers have yet to fully exploit the popularity of the medium because of a lack of understanding of what people are actually watching online, he notes.

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Advertising Age (tiered subscription model)

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