Retailers use innovative strategies to boost sales

09/3/2009 | Huffington Post, The

Prudential Douglas Elliman Real Estate's Faith Hope Consolo assesses recent retail developments, including back-to-school sales, in this blog post. Standouts include Gucci's pop-up stores, which are innovative and generate excitement by being temporary, and OfficeMax's YouTube spots. Back-to-school and back-to-college spending will hit $47.5 billion this year, the National Retail Federation estimates.

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Huffington Post, The

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