3 steps to getting the best referrals from your clients

09/3/2010 | Customer Collective, The

Too often clients provide a bunch of poor-quality referrals instead of one stellar one. Paul McCord recommends finding out who your client knows and asking for a specific referral. "Make sure the client gives you a great referral by finding the referral for them to give you, rather than relying on them coming up with a quality referral to give," he writes.

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