Chiquita and Knorr put consumers in charge

09/3/2010 | MediaPost Communications

More brands are holding online contests seeking label designs or recipes from consumers, with Chiquita Brands International and Knorr among the most recent to join the trend. Fans on Chiquita's Facebook page are voting for their favorite label submissions, while Unilever brand Knorr is including consumer-generated recipes on its labels.

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