For social brands, privacy comes fitted as standard

09/3/2010 | Forbes

Apple's Ping launch was remarkable for the emphasis it put on user privacy, writes Kashmir Hill, in a sign of the weight companies now feel obliged to give to users' privacy concerns. Companies can still make use of users' data, Hill writes, but they need to visibly pay attention to users' concerns to avoid a backlash. "Apple has learned from Facebook and from Google that privacy issues have to be front and center in pitching new social media products," she writes.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA