Even in marketing, relationships need to be nurtured

09/3/2012 | Marketing Interactions Blog

The meaning of "relationship" in a marketing context goes beyond a mere connection through social media or a single whitepaper download, Ardath Albee writes. Marketers maintain a certain hierarchy of relationships, from people who have never heard of their company to brand advocates promoting their cause. But in any case, the relationship deserves degrees of attention and respect that are sometimes missing in the digital era, she writes.

View Full Article in:

Marketing Interactions Blog

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
Los Angeles, CA