Even in marketing, relationships need to be nurtured

09/3/2012 | Marketing Interactions Blog

The meaning of "relationship" in a marketing context goes beyond a mere connection through social media or a single whitepaper download, Ardath Albee writes. Marketers maintain a certain hierarchy of relationships, from people who have never heard of their company to brand advocates promoting their cause. But in any case, the relationship deserves degrees of attention and respect that are sometimes missing in the digital era, she writes.

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