Firestone will spend 70% more on ads to re-energize brand

A new Firestone campaign narrated by country singer Trace Adkins urges motorists to "drive a Firestone," recasting the brand as a "car company" offering tires and service facilities that keep average cars on the road. The brand plans to spend 70% more than the usual $35 million to $45 million on the new Leo Burnett USA campaign, "to re-energize the Firestone brand," says Philip Dobbs, chief marketing officer at Bridgestone Americas Tire Operations.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA