MMA initiative puts mobile in ad mix at the right proportion

09/3/2012 | Digital Market Asia

Mobile marketing finally has the data to give advertisers a better idea of how to reorient their ad budgets to include mobile. The MMA's new Mobile's X% Solution initiative is designed to help different kinds of marketers formulate the best allocation of ad resources across media. "Finally, we are able to give marketers a level of empirical data that takes out the guesswork and offers a baseline for further discussions on what a rebalanced marketing mix should look like to achieve a stronger ROI on every dollar they spend," said Greg Stuart, CEO of MMA Global.

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