In a trial run, Ace Hardware found that geolocated mobile coupons generated a 49% redemption rate and much larger shopping baskets for users who opted in. The trial traces coupon usage from discovery to redemption.
Ace Hardware's geolocated mobile coupon trial is a success
SmartBrief Job Listings for Media
|Director, Industry Initiatives (Digital Video and AdvancedTV)||
Interactive Advertising Bureau
|New York, NY|
|Digital Ad Operations Specialist||