Analysis: Streaming services are likely players in next ad battle

09/3/2013 | Advertising Age (tiered subscription model)

With increased investment in original content and exclusive deals with major content houses, the ad war between online video services such as Netflix, Hulu and Amazon's Prime is poised to explode, writes Brad Adgate, senior vice president of research at Horizon Media. Streaming-service ad expenditures are still far below other competitive sectors, but these video players should mimic Samsung's 58% growth in media spending in 2012 that helped it successfully tangle with Apple, writes Adgate.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO