Cinnabon president on creating the "world's greatest brand"

09/3/2013 | Nation's Restaurant News (free registration)

Baked goods chain Cinnabon is building its brand on a three-pronged approach that includes opening more franchised units, partnering with other chains including Burger King and Taco Bell to offer Cinnabon-branded products, and developing packaged goods, president Kat Cole said. "We're building the world's greatest brand," she said.

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