Dannon looks to turn the gridiron Greek with Super Bowl ad

09/3/2013 | Advertising Age (tiered subscription model)

Dannon became the first yogurt brand to advertise during the Super Bowl in 2012 and is returning for the 2014 game with a new ad for its Oikos Greek yogurt. Dannon didn't run an ad in the 2013 game and has yet to pick an agency for its 2014 spot. "We feel confident that now is the time to come back," said Michael Neuwirth, senior director of public relations at Dannon.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY