Disgruntled flier uses promoted tweet to slam airline

09/3/2013 | Advertising Age (tiered subscription model)

After British Airways lost his father's luggage, Twitter user Hasan Syed bought a promoted tweet to implore people to avoid the carrier. The message garnered attention from media outlets and rival airlines. Marketers need a plan for responding to such tweets, whether it be to place competitive bids on related keywords, apologize or ignore the tweet, writes Cotton Delo.

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Mashable · Advertising Age (tiered subscription model)

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