Disgruntled flier uses promoted tweet to slam airline

09/3/2013 | Advertising Age (tiered subscription model)

After British Airways lost his father's luggage, Twitter user Hasan Syed bought a promoted tweet to implore people to avoid the carrier. The message garnered attention from media outlets and rival airlines. Marketers need a plan for responding to such tweets, whether it be to place competitive bids on related keywords, apologize or ignore the tweet, writes Cotton Delo.

View Full Article in:

Mashable · Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY