Financial services firms are increasing outreach to advisers

09/3/2013 | BenefitsPro.com

Financial services providers are turning to new communications channels such as webinars and social media as they ramp up their contact with advisers, Cogent Research finds. The firm's survey of 1,700 financial advisers in the U.S. finds that they receive an average of 126 contacts per month with product manufacturers, well above the 110 per month reported a year ago. The methods included traditional print mailings, e-mails and social media.

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