Give innovation the time and energy it needs

09/3/2013 | Innovate on Purpose

Many companies try to take shortcuts when working on innovative initiatives, but this usually backfires, writes Jeffrey Phillips. For example, some companies create lackluster products because they fail to take the time to analyze current trends and assess the future of the market. "Unlike every other activity in a modern corporation, innovation shouldn't be measured by a stopwatch," he writes.

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