Honoring a dead whale on Pinterest is just a part of Maersk's social game

09/3/2013 | Reuters

After one of its ships hit a whale and arrived in port with the dead beast draped over its bow, Danish container-shipping company Maersk Line mostly avoided negative PR fallout by creating a Pinterest album honoring the late cetacean. The company has also used social media to track lost cargo, and is active on a wide range of social platforms. "Maersk Line has been the first social media mover within the shipping industry. I'm convinced others will follow," said Danish advertising executive Frederik Preisler.

View Full Article in:

Reuters

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY