Honoring a dead whale on Pinterest is just a part of Maersk's social game

09/3/2013 | Reuters

After one of its ships hit a whale and arrived in port with the dead beast draped over its bow, Danish container-shipping company Maersk Line mostly avoided negative PR fallout by creating a Pinterest album honoring the late cetacean. The company has also used social media to track lost cargo, and is active on a wide range of social platforms. "Maersk Line has been the first social media mover within the shipping industry. I'm convinced others will follow," said Danish advertising executive Frederik Preisler.

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