How the cloud is affecting tech business operations, relationships

The increasing adoption of cloud services is altering how business is done while changing the relationship between providers, such as IBM and Hewlett-Packard, and their customers. Enterprises are using the switch to the cloud to rewrite the vendor-client relationship, Michael Hickins writes. "We've seen many of the incumbents [...] acquire the disruptor, which at times can work, especially when the disruptor is acting in only one of those dimensions," said Ralph Loura, VP and chief information officer at The Clorox Co.

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