How culture can boost sales-force productivity

09/3/2013 | A Sales Guy blog

Creating the right culture for your sales team is essential for success, writes Jim Keenan. To develop an effective culture, you'll need to define your vision, set behavioral expectations and establish consequences for transgressions. "As a sales leader, it's your job to build and maintain a productive sales culture. You get to pick it, but pick you must," he writes.

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