How top brands are talking (to each other) on Twitter

09/3/2013 | Advertising Age (tiered subscription model)

A growing number of brands are engaging in playful banter on Twitter, from KFC calling Cap'n Crunch "a has been" to Taco Bell and Old Spice bickering over their products' ingredients. Some well-staged, playful banter can make the participating brands seem more fun and more human, says 360i President Sarah Hofstetter. "A lot of it is about striking the right match. The more that brands see others doing it well, the more comfortable they are," she said.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA