Losing the Google crutch in B2B marketing

09/3/2013 | B2C Marketing Insider

Business-to-business marketers can run successful campaigns that don't rely so heavily on Google if they focus on creating quality content and strategically placing earned media to stay in front of busy customers, Sharmin Kent writes. Marketing in the B2B space must be built for businesses, not search engines, to see, with community engagement in outreach campaigns replacing cold calls, Kent writes.

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