Perfetti CEO charts Airheads, Mentos growth

09/3/2013 | ConfectioneryNews.com (France)

Mehmet Yuksek, CEO and president of Perfetti Van Melle USA, said the company is expanding its Airheads and Mentos brands by introducing new products. "We never before had a proposition for adults," he said, but with the introduction of Airheads Bites, "we are catering to a much larger audience."

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ConfectioneryNews.com (France)

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