Rise of interactive video ads calls for innovation, says eMarketer report

09/3/2013 | eMarketer

As interactive digital video advertisements take up an increasingly large share of online ads, companies need to get a firm handle on the best practices for making video ads interactive, according to an eMarketer report. This article covers the kinds of elements typically included in interactive videos and notes that the video should give the viewer some incentive to engage, such as a game or the offer of additional product information.

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